In short, yes. Websites, just like anything else, have a shelf life. They not only have to navigate the ebbs and flows of content updates to remain current for your practice, they also have to remain relevant in terms of industry and design trends, which changes every few years. So how can an outdated site hurt more than help your practice?
WHO ARE WE?
Let’s start off with an introduction. We are comprised of dental and dental specialty industry veterans who stay on the forefront of technology. We were all part of the founding members of one of the leading companies of digital and print marketing for dental specialists. One of our core responsibilities was to ensure that we stayed up to date, with our fingers on the pulse of the dental industry. We have now found success on our own and are ecstatic about lending our expertise to many of the clients that we’ve had the pleasure of working with over the course of the last 25 years.
Three Reasons Why You Should Upgrade Your Practice Website With BaseKamp Design
1) Your website’s mobile accessibility and functionality make for a poor user experience
It is a well-known fact that the average American is spending over 4 hours per day on their mobile phone. While this number is staggering for many reasons, this amount of time shows us how important it is to provide prospective patients with a mobile responsive website that is easily navigable and enables them to find the information that they need quickly and with ease. With more than half of internet traffic conducted on a mobile phone, a site that functions well and loads quickly lessens your website’s bounce rate (visitors who come to your site and leave almost immediately.) So if your website doesn’t function really well on a phone then you’re probably losing prospective patients.
2) Your website is outdated, inaccurate or has trended out of style.
This can give the impression that you are not state-of-the-art. As the old saying goes, “You only get one chance to make a first impression.” Many potential patients are turning to their own online research these days. Visiting your website before contacting the practice is almost commonplace, which makes it extremely important that your website echoes the expertise and quality of care that you provide your patients. If your website older than 5 years, is dull, lacks personality, and doesn’t showcase the technology that you provide your patients, they’re left with the impression that the doctor does not seek out continuing education or that the practice does not stay relevant on the newest procedures and techniques. So if your website is not engaging and aesthetically pleasing, you’re probably losing prospective patients.
3) Your website lacks SEO optimization.
Even if your website was optimized initially, google changes its algorithms on a regular basis and without an ongoing SEO plan, your site can quickly lose rank to competitors who are actively paying attention to their search results. Most people do not go past the first page of search results, so a google map listing and a current SEO strategy are critical to finding new patients.
If you feel like your website should be working more for you and are concerned with your practice website possibly falling into one or more of the mentioned issues, schedule a consultation with us to talk about your options, and to get more information about what we would do to improve your current website. Our consults are free with no obligation or pressure.
